T-Levels at Bradford College.

30 second Broadcast TV Advert airing on ITV, Channel 4 and Sky TV.

Overview

We’ve worked with Bradford College on a couple of projects now, this broadcast TV Advert we produced for them was filmed over a number of weeks to accommodate student availability across a number of subjects.

Filming generally occurred in the first half of the day to ensure students were in the correct environments and we naturally flexible with regards to those filming dates so that we wouldn’t miss any of the key subjects that were required for the advert.

Initially the Voiceover was exceeding the strict 30 second runtime. We made a few suggestions and shortened it to fit without losing any of the messaging and the impact required.

Having gone through the process of submitting content for broadcast previously we were able to guide the client through the process and ensure minimal friction through the approval route which was a new experience for them.

The final advert aired on ITV, Channel 4 and Sky Television.