First a little taster of

who we are and what we do.

Hello Dale,

Makinov Film & Video is a full service video production company based in Nottingham. For over 15 years we have been working with big brands, SME’s educational institutions and charities in a variety of sectors from all over the country, creating engaging video content to promote their products and services.

We specialise in promotional, corporate, product, marketing and educational videos with a mix of video and animation to create content that elevates your brand and message to a wider audience.

On your personalised page here you can view our showreel, watch some specially selected projects, see what some of our existing clients think and see how we think you should be using video for your business which of course, we’d LOVE to help you with.

  • Promotional Films
  • Training Videos
  • Testimonial Films
  • Animated Explainer Videos
  • Recruitment Videos
  • Educational Films
  • Interview Videos
  • Product Films
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Some hand selected projects, just for you.

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ZEISS Vision Care wanted a film that would highlight the problems around cleaning lenses with damaging fabrics. We produced this piece alongisde multiple social cut downs to show the benefits of using ZEISS Lens Wipes to maintain the quality of your lenses.

This was their first piece of B2C video marketing, having previously concentrated on B2B. We produced a variety of cuts of this in various runtimes across social platforms and languages.

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Swift Clinic is a service that allows patients to receive GP consultations via video call to then be referred to relevant specialists.

We produced this short explainer as an initial introduction to the service, using clean, friendly and accessible animation.

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This nominee video might seem like an odd choice in this selection, but it highlights what can be in very little time.

There were 13 nominees to shoot over 6 categories for Ruddington’s Community awards, and we only had around an hour to shoot each one which meant setup and pack down too. For Dan’s video the interview and all of the B-Roll was shot in less than 45 minutes, with a solo crew.

”I cannot recommend Makinov Video enough. They always work to the highest standard, creating emotive and impactful short films which always result in high levels of engagement for our charitable organisation.

Lauren HowardHead Of Brand & Communications, Wallace & Gromit's Grand Appeal

What could we do for YOU?

There’s a variety of outputs that the group could benefit from the individual brand level through sector focus and to the group level itself. Below I’ve outlined the 3 key video types I recommend to most businesses but I think it’s worth looking at how these would apply specifically to Obsequio.

Firstly I’d look at expanding your case studies. These could be more like mini documentaries, visiting clients to interview them about the partnership they have with you, how you’ve improved their situation and solved issues as well as supporting interviews with Obsequio staff to explain the roll out of those solutions and the finer details.

Animated explainers would be a great way to breakdown processes and benefits into layman terms to give a succinct explanation into seemingly complex solutions. Particluarly around software explainers for Drax Technology and Safety Smart.

Additionally video explainers can then be utilised in situations such as explaining how different services work and why they are important to your customers. This might be centred around things like the process of Legionella and Bacterial testing at Genex.

Testimonials are brilliant for sharing customer experiences, what their challenges were, how well you solved them. I’d recommend keeping these to about 60 seconds. The case studies can be the content that goes into further detail here and to make the testimonials cost effective it’s worth filming these at the same time as the case studies where possible.

Individual brand videos can help differentiate the strengths and specialities of each component of the group, introduce key members of the teams and how they’re improving their customers lives.

These kinds of videos really apply across the board of companies within the group.

Finally a group overview video may also be worth exploring to convey the groups ethos, ecosystem and what the group achieves as a collective.

Beyond that you could also be looking at content around the groups sustainability efforts and goals.

The 3 videos every business needs.

The Offer.

The Case Study.

The Testimonial.

The Offer video is sometimes known as a Brand or Company video but with a key difference.

We want to make your customer the hero of your story.

This is not just a chance to show who you are and what your company does, most importantly it’s about outlining the problem that only you can solve, the positive impact that solution will have on your customers life, painting a compelling picture of the improvements it will provide them with.

The Case Study is an opportunity to go into your services in greater detail.

Explore and highlight the customers problem, show your solutions to solve these problems and the positive results that are achieved.

If you have a variety of products we recommend focussing on your main product for the case study initially and then look to produce further studies for additional products.

There is no one better to sing your praises than the customers that already love you.

It’s an opportunity to show real results in your customers own words, what they love about your service and how it has helped their lives.

Think of it as a Hollywood sprinkled Google review!

With any project we know how important social media is and so all films are provided in platform friendly outputs to ensure that you can share your content in the highest possible quality. If required we can create outputs reformatted to different frame sizes for example portrait mode for Instragram stories / Tik Tok. We try and plan these requirements during the pre production phase not only so we can ensure we allow you the post production time needed, but so that we film your content in the best way possible to maximise flexibilty for your final outputs.

“Selectamark have worked with Makinov Video on a wide and varied range of projects and have always found them highly professional, organised and committed to delivering on time and to the brief.”
Millie Quickenden
Marketing Manager, Selectamark Plc.
“Having used Makinov for many years now through various business I can highly recommended Jonny and his team. He always shoots in a thorough, professional and creative way, which results in the perfect corporate video for us.”
James Steward
CEO, Crowd, on behalf of Cyclepods Ltd.

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