Overview

Working alongside creative agency Waste in Nottingham, we produced this short promotional video for their M Compact line of buggies.

The shoot took place over two days in studio space in Nottingham against an infinite black backdrop.

The whole piece was shot on the Sony FS5 at 4K using a combination of a remote control track and head system as well as a turntable beneath the product itself.

The macro shots were filmed with an 18mm Laowa probe lens to allow us to get closer to the textures of the product under contrasted lighting and display the buggy as a premium product.

The remote controlled elements also allowed us to recreate the same tracking shots for the different colour ways of the product so that when it cam to showing the variants we could swap them out more smoothly in the edit with it appearing like stark jump cuts.

Project

Mothercare M Compact

Client

Waste, Mothercare

What We Did

Shoot, Edit, Grade