Zeiss Lens Wipes

Online campaign for Zeiss Lens Wipes

Overview

Having worked on a couple of B2B campaigns with Zeiss Vision Care, this was the first B2C campaign that we produced for them.

We all have a habit of cleaning our glasses with the hem of a shirt or whatever cloth is lying around but overtime this can cause damage to your lenses. This campaign was designed to highlight the pitfalls of these habits and what can be done to protect the longevity of our eye wear.

We filmed with actors in Zeiss’ own mock opticians in the Birmingham offices and constructed a “lab” in one of their additional spaces. Zeiss also supplied us with a package of worn lenses cleaned with different cloths as well as their own lens wipes and a stack of dirty fabrics which we then shot in house under a microscope to show in detail the grim in the fabric and the effects cleaning your lenses with them can have.

A plethora of outputs with differing runtimes and aspect ratios were created to maximise exposure on a variety of platforms and markets.