Makinov X ZEISS

Having worked on a couple of B2B campaigns with Zeiss Vision Care, this was the first B2C campaign that we produced for them.

We all have a habit of cleaning our glasses with the hem of a shirt or whatever cloth is lying around but overtime this can cause damage to your lenses. This campaign was designed to highlight the pitfalls of these habits and what can be done to protect the longevity of our eye wear.

Using a mixture of on location footage and microscope captures of the dirt and grime build up on our clothing anad damaged lenses.

A plethora of outputs with differing runtimes and aspect ratios were created to maximise exposure on a variety of platforms and markets.